Put Customers First
Return business and recommendations are a direct result of happy customers, so what is your equipment rental business doing to ensure the customer journey is commendable? Manual equipment management can be unorganized making Enquiries, Orders and PO processing slow - which all in turn have an effect on the customer.

Drill Pipe
How do you describe and define particular types of equipment? Is it consistent company-wide? Equipment descriptions make or break the foundation of an equipment catalog with a domino effect against all administrative processes; it can be surprising how something so small can have such an impact on your business.

Four Tips

Spreadsheets have always sat at the core of your equipment rental business, and after many an unsuccessful audit, you’ve realized it’s now time to embed something more robust organization-wide. Congratulations for making it to this step and for considering the next level of digital working – we can assure you, you won’t look back.

Instruction Manual

Working Smarter, Reporting Faster

Information is king for any equipment business but creating management reports for your board from everyday operational data can be time consuming and arduous, and is often out of date before they see it.  When it comes to auditing, having a system which digitally logs all information against each piece of equipment is crucial, but data management solutions should also provide key decision makers with an up to the minute view of the entire business. 

Instruction Manual

Designed for the Everyday User

Feature-rich doesn’t always have to mean complicated. If well designed, good software should be technically detailed and thorough with an intuitive user friendly front end.


Software that demands more time reading its instructions manual than actually using it to work greatly hinders productivity. As said by Alan Kay, American Computer Scientist “simple things should be simple and complex things should be possible”. At the other end of the spectrum is software that is too simple to undertake complex tasks – the key is finding the perfect balance between functionality and usability.